Are you aware what social media success seems like for your enterprise?
Like most areas of selling, outcomes range primarily based on {industry}, target market, and the flexibility to create content material that draws prospects.
Rival IQ launched its annual Social Media Benchmark Report for 2023, the place manufacturers in 14 industries evaluate their social media efficiency in opposition to different manufacturers in the identical aggressive panorama.
The info set covers social media engagement on Fb, Instagram, TikTok, and Twitter for two,100 firms throughout quite a few industries, starting from meals & beverage to tech.
The Fb following of the businesses analyzed ranges from 25,000 – 1,000,0000, and all have over 5,000 followers on Instagram, TikTok, and Twitter.
The next are the highest insights advertising and marketing professionals must know.
General Engagement
Between 2019-2022 all industries have seen a drop in general engagement on Fb, Instagram, and Twitter.
Fb and Twitter solely confirmed a slight change in engagement.
For Fb, it dropped to 0.06% in 2021, sustaining that charge the next 12 months. For Twitter, it dropped 0.01% between 2019-2022.
Weekly posting over time for each networks has fallen from 5.8 to five posts per week on Fb and 5.4 to three.9 posts per week on Twitter.
Then again, Instagram noticed a a lot bigger drop, from 1.22% to 0.47%. However not like Fb and Twitter, weekly posting on this platform has elevated from 4.3 to 4.5 posts per week.
Fb Engagement
Throughout all industries, Fb’s median engagement charge per publish by followers is 0.06%.
The median variety of weekly posts throughout all industries is 5.04, with media posting essentially the most at 73.5 instances weekly. That is doubtless as a result of media firms publish extra information content material than manufacturers in different industries.
Instagram Engagement
Throughout all industries, Instagram’s median engagement charge per publish by followers is 0.47%.
The median variety of weekly posts throughout all industries is 4.6, with sports activities groups posting essentially the most at 15.6 instances weekly.
TikTok Engagement
Throughout all industries, TikTok’s median engagement charge per publish by followers is 5.69%.
The median variety of movies per week throughout all industries is 1.75, with media posting essentially the most at 4.2 instances weekly.
Twitter Engagement
Throughout all industries, Twitter’s median engagement charge per publish by followers is 0.035%.
The median variety of weekly tweets throughout all industries is 3.91, with media tweeting essentially the most at 70.2 instances weekly.
Prime Put up Varieties
The perfect forms of posts on every social community range by {industry}.
Photograph and video posts drive essentially the most engagement on Fb, whereas hyperlink and standing posts have the least.
Screenshot from Rival IQ, March 2023For Instagram, the info signifies that companies ought to focus content material creation efforts on Reels, carousels, and photographs. Video posts not uploaded as Reels are inclined to have the least engagement.
On Twitter, posts with photographs, movies, and statuses present essentially the most engagement, whereas Tweets with hyperlinks are inclined to have the least.
Prime Hashtags
Hashtags range considerably throughout industries and platforms. Vacation hashtags are inclined to generate essentially the most engagement throughout all industries, whereas contests and giveaways have dropped in recognition in comparison with earlier years.
Screenshot from Rival IQ, March 2023Key Takeaways
The important thing takeaway is that every {industry}’s viewers is barely completely different. Whereas meals & beverage manufacturers see one of the best engagement with Instagram Reels, increased schooling manufacturers see one of the best engagement with Instagram carousels.
To get essentially the most out of your social media technique, discover methods to remodel your content material into the format that will get one of the best engagement on every of the highest social networks. This can make sure you attain essentially the most potential prospects with the content material they get pleasure from consuming.
For 100+ pages of industry-specific insights, go to Rival IQ and obtain the 2023 Social Media Bookmark Report.
Featured Picture: 13_Phunkod/Shutterstock