“Agile advertising transformations are usually not going effectively. We wanted one thing constructed by entrepreneurs, for entrepreneurs, in a language that is sensible to entrepreneurs.”
That’s what agile advertising coach and common MarTech contributor Stacey Ackerman instructed me again in Might 2022. Over the next months, in collaboration along with her fellow agile coach Michael Seaton, and with the help of the agile advertising neighborhood, Stacey delivered on that promise within the type of the Agile Advertising Navigator.
The Navigator takes vital ideas of agile software program growth and transforms them into practices and processes that make sense for entrepreneurs and could be applied by them. It additionally introduces new agile parts that entrepreneurs want however which conventional agile techniques overlook.
Dig deeper: A brand new technique to navigate agile advertising
In a collection of 21 articles, Ackerman broke down the 4 foremost pillars of the Navigator — the Collaborative Planning Workshop, the Launch Cycle, the Six Key Practices and the Six Roles — into their part components, setting out a versatile and sensible framework for agile advertising.
Entrepreneurs in the present day want to maneuver on the pace of sunshine to fulfill the wants of their viewers and understand essential enterprise outcomes. The Navigator makes an enormous contribution to exhibiting how agile ideas can enhance the efficiency of contemporary advertising organizations.
In partnership with Stacey, we now current an e book that captures all that you must learn about an agile framework designed particularly for entrepreneurs. You’ll discover a free downloadable pdf on the hyperlink under.
Getting Began with the Agile Advertising Navigator
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