Email marketing continues to be one of the most effective ways to build relationships with your audience, but it’s not as simple as just sending out your daily newsletter anymore. In today’s digital world, you have to think about how people interact with email and their devices. Are they checking email on their smartphones first thing in the morning or reading it on their desktop computers at night? Do they have time to read through long newsletters or are quick summaries more effective?
1) Keep your subject lines short and sweet
You might not think that staying in touch with your customers via email is possible, but it’s actually surprisingly easy! All you need is a little creativity and to make sure you’re sending the right emails at the right times.
2) Get to the point
Email marketing is the most effective way for remote companies to stay connected with their customers and grow their business. It’s crucial that you have a system in place for email marketing from day one, or you’ll be overwhelmed before you know it.
3) Personalize your emails
It’s a good idea to personalize your emails in order to stand out from the crowd. It’s not hard, and it will help you feel more connected with your contacts. Make sure they’re getting everything they want: One of the easiest ways to get on their good side is by catering directly to their needs.
4) Use images sparingly
__When you are using remote email marketing as a way to stay connected with your audience, it is important that you use images sparingly. If you include too many pictures, your recipients might not be able to open the email because of the size or they may get distracted by the images.
__It is also important that if you are going to include an image in your email, make sure that it is relevant and will resonate with your readers.
5) Categorize your contacts
Once you have a list of contacts, make sure you categorize them by how often you email them. This way, you will be less overwhelmed and can focus on the best time of day to email your contacts. For instance, some people may want to hear from you every day while others would prefer weekly emails.
6) Schedule your email blasts
- Schedule your email blasts. Consider scheduling a time every day or week when you can send out a batch of emails.
- Use templates. Templates are great because they help you stay organized and provide you with a starting point for new emails that you’ll need to create.
- Include the recipient’s name in the subject line. Including the recipient’s name in the subject line will help ensure that your email doesn’t go into their spam folder!
- Keep your content short and sweet.
7) Automate your email marketing
Email marketing is one of the most popular forms of marketing, but it can be time-consuming and tedious. Automating your email marketing can free up time for more important things while also keeping you connected with your subscribers. Here are some ways to streamline your email marketing: -Set up an auto-responder sequence so that you don’t have to manually follow up with people who haven’t opened or clicked on your last few emails.
8) A/B split test your email campaigns
A/B split testing your email campaigns is a great way to figure out what works and what doesn’t. You might want to try two different subject lines or see which offer converts better. Experimenting with different variables will help you get the most out of your email marketing efforts.
9) Track your email metrics
If you’re an email marketer, it’s important to track metrics such as open rates, click-through rates and unsubscribe rates. Utilizing these numbers helps you make informed decisions about how to strategically improve your campaigns.
10) Keep your email list clean
It’s crucial to keep your email list clean and up-to-date. Send an email out every few months to the people on your list asking them if they still want you in their inbox. If they don’t reply, unsubscribe them. Be sure not to be too pushy or spammy with your messages, and only send emails when there is a relevant topic or event that they might be interested in.